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panoramic imaging is more

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Trying lenses at Sigma

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Photographer:
Aldo Hoeben
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Sigma had a huge booth, though most of it was a closed-off business lounge. They did give photographers the opportunity to try out most of their lenses. I managed to 'steal' a pen here...

Carl Zeiss

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Photographer:
Hans Nyberg
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The Zeiss Booth

Nikon scoping out the competition?

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Photographer:
Aldo Hoeben
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Nikon has one of the smartest setups for testing their longer zoom lenses. Most other camera vendors have some form of intricate display or stage, with models, cars, and big shows that actually have nothing to do with photography. But not Nikon. Nikon just lets interested photographers shoot the models across the hallway, at the Pentax booth. Good thinking Nikon, let the others pay for models!